Today, values of connection are increasingly entering popular culture, where in this commercial, these values are being used to promote a TV service. This is already a step forward from the past, when individualistic values of “me being better, more popular, stronger, faster, richer than others” would mostly permeate advertisements. Hopefully, this is a step toward the near future when we will promote values of connection themselves, not in order to promote products or services, but to promote the values themselves, so that they would increasingly permeate society and human relationships.
We are a non-profit organization Humanity Integrated that is comprised of people who find themselves in the most interesting yet trying times of human evolution – the time of global crisis, which is the first stage of a profound change.
