Heartwarming Thai Commercial Showing the Value of Happiness through Acts of Kindness
We Are All Connected – Threads Commercial by the World Wildlife Fund
All the Tip Jar proceedings will go to WWF.
Title: Threads
Length: 60 Sec
Client: WWF – World Wildlife Fund
Agency: Ogilvy & Mather Mexico
VP Creative Director: Jose Montalvo
Creative Directors: Victor Alvarado, Fernando Carrera
Agency TV Producer: Juan Pablo Osio
Production Company: www.Troublemakers.tv
Director / Art Director: Mato Atom
Producer: James Hagger
Assistant Producer: Mélanie Aguilar Fauconnier
Storyboarder: Leonardo Weiss
Post Production: Digital District
Post Producer: Peggy Tavenne
Managing Director: David Danesi
SFX: Thomas Marqué
Animation: Romuald Caudroit
Modeling: Jimmy Cavé, Kevin Monthureux
Lighting / Renders: Nicolas Belin
Compositing / Flame: Seif Boutella
Assistant Flame: Amandine Moulinet
Music: Human
First Aired: 15/03/2011
Tagline: We Are All Connected
Awards:
* D&AD Awards 2012 – In Book – Animation Film Craft
* Cannes Lions 2011 – Shortlist Fundraising & Appeals
* Siggraph Asia 2011 – Computer Animation Shorlist
* Ad Star 2011 – Finalist
Connected We Can Do More [Commercial]
Today, values of connection are increasingly entering popular culture, where in this commercial, these values are being used to promote a TV service. This is already a step forward from the past, when individualistic values of “me being better, more popular, stronger, faster, richer than others” would mostly permeate advertisements. Hopefully, this is a step toward the near future when we will promote values of connection themselves, not in order to promote products or services, but to promote the values themselves, so that they would increasingly permeate society and human relationships.