We Are All Connected – Threads Commercial by the World Wildlife Fund

We Are All Connected - Threads Commercial by the World Wildlife Fund

We Are All Connected - Threads Commercial by the World Wildlife Fund

Troublemakers.tv

All the Tip Jar proceedings will go to WWF.

Title: Threads
Length: 60 Sec
Client: WWF – World Wildlife Fund

Agency: Ogilvy & Mather Mexico
VP Creative Director: Jose Montalvo
Creative Directors: Victor Alvarado, Fernando Carrera
Agency TV Producer: Juan Pablo Osio

Production Company: www.Troublemakers.tv
Director / Art Director: Mato Atom
Producer: James Hagger
Assistant Producer: Mélanie Aguilar Fauconnier
Storyboarder: Leonardo Weiss

Post Production: Digital District
Post Producer: Peggy Tavenne
Managing Director: David Danesi
SFX: Thomas Marqué
Animation: Romuald Caudroit
Modeling: Jimmy Cavé, Kevin Monthureux
Lighting / Renders: Nicolas Belin
Compositing / Flame: Seif Boutella
Assistant Flame: Amandine Moulinet

Music: Human

First Aired: 15/03/2011
Tagline: We Are All Connected

Awards:
* D&AD Awards 2012 – In Book – Animation Film Craft
* Cannes Lions 2011 – Shortlist Fundraising & Appeals
* Siggraph Asia 2011 – Computer Animation Shorlist
* Ad Star 2011 – Finalist

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Keeping Hope – A Short Film by Kushal Vaghani

Keeping Hope - A Short Film by Kushal Vaghani

Keeping Hope - A Short Film by Kushal Vaghani

Keeping Hope by Kushal Vaghani is a silent short showing how powerful emotional connections within a family can be. Simone is crying on her father’s deathbed along with her mum. Holding her father’s palm, she recollects her childhood memories and the emotional connection with her family. Suddenly death approaches the father and Simone tries to convince death not to take the father. However, death is not perturbed by Simone’s insistence. Simone then holds the hands of her father and mother, as they(family) did during the childhood, and this emotional human connection humbles death.

People Need People – A Poem by Benjamin Zephaniah

People Need People - A Poem by Benjamin Zephaniah, illustration by Phil Hankinson

People Need People - A Poem by Benjamin Zephaniah, illustration by Phil Hankinson

People need people,
To walk to
To talk to
To cry and rely on,
People will always need people.
To love and to miss
To hug and to kiss,
It’s useful to have other people.
To whom to moan
If you’re all alone,
It’s so hard to share
When no one is there.
There’s not much to do
When there’s no one but you.
People will always need people.

To please
To tease
To put you at ease,
People will always need people.
To make life appealing
And give life some meaning,
It’s useful to have other people.
It you need a change
To whom will you turn.
If you need a lesson
From whom will you learn.
If you need to play
You’ll know why I say
People will always need people.

As girlfriends
As boyfriends
From Bombay
To Ostend,
People will always need people-
To have friendly fights with
And share tasty bites with,
It’s useful to have other people.
People live in families
Gangs, posses and packs,
Its seems we need company
Before we relax,
So stop making enemies
And let’s face the facts,
People will always need people,
Yes
People will always need people.

–Benjamin Zephaniah

Poem by Benjamin Zephaniah, illustration by Phil Hankinson, direction and animation by Jonnie Lyle, production and development by Joanna Brown. Created by Goosepimple Productions.

The Laughter Epidemic: An Example of How Much We’re Connected and Affected by Others’ Emotions

The Laughter Epidemic

The Laughter Epidemic

Tanzania 1962: In a girls’ boarding school in Africa, three students suddenly started laughing uncontrollably. Six weeks later, more than half the school had been infected. The school was closed and people were sent back to their towns and villages. Ten days later, another curious thing happened: the laughter broke out again in a village over 55 miles away, where some of the students lived. 100s more were affected. Other outbreaks started over a wide area, until the epidemic peated out over six months. By then, over 1,000 people had been affected, though they all fully recovered.

 

So why did it happen?

 

Some villagers thought it was caused by radiation poisoning, and doctors were called in to investigate. Their findings: mass psychogenic illness.

 

Emotions of all kinds can spread quickly.

 

How you feel depends on how others feel.

 

In fact, even a friends’ friends’ friend can affect you.

 

We’re biologically hardwired to mimic people around us.

 

By copying others’ outward behavior, we also adopt their inner emotions: your friend feels happy. She smiles. So you smile, and you feel happier. Positive emotions like this can fuel an emotional stampede, which can often last longer than a stampede of negative emotions.

–Excerpt from the above video, “Laughter Epidemic.”

Image: "The three gigglers" by Alan Cleaver.

What Is Social Contagion? How the Spread of Obesity Is an Example of Social Contagion

What Is Social Contagion?

What Is Social Contagion?

Social contagion is the spread of thoughts, emotions, and behaviors from person to person and among larger groups as affected by shared information and mimicry.

Paul M. Kirsch, “The Influence of Social Contagion and Technology on Epidemic Non-Suicidal Self-Injury,” 2012.

 

The Spread of Obesity: An Example of Social Contagion

Social contagion actually may account for as much, or perhaps, even more of a person’s risk of obesity than genetic and other factors that have been previously studied.

Academic research shows that, at least in the American population, and maybe in the international population as well, that we are all connected to one another by six degrees of separation. Your friends’ friends’ friends’ friends’ friends’ friend, for example, is going to include just about everybody in the population. And what we find, remarkably in the study, is that although the average degree of separation between individuals is six, here your influence extends up to three degrees of separation. And so, halfway, pretty much half the distance into the social network, your health behavior is having an impact on other people.

–Dr. James Fowler in “Obesity and Social Networks – CBS.”

 

Mindless Eating – Explaining Obesity in Terms of Social Contagion

 

Image: "TransparencyCamp 2012 - #tcamp12 social network graph [1/2]" by justgrimes.

How to Shift from Competitive Individualism to Cooperation for a Greater Good

How to Shift from Competitive Individualism to Cooperation for a Greater Good

How to Shift from Competitive Individualism to Cooperation for a Greater Good

Cooperation—not competition—underpins innovation. To spur creativity, and to encourage people to come up with original ideas, you need to use the lure of the carrot, not fear of the stick. Cooperation is the architect of creativity throughout evolution, from cells to multicellular creatures to anthills to villages to cities. Without cooperation there can be neither construction nor complexity in evolution.

–Martin Nowak with Roger Highfield, SuperCooperators: Altruism, Evolution, and Why We Need Each Other to Succeed.

In recent papers, Dr. Martin Nowak has argued that cooperation is one of the three basic principles of evolution. The other two are mutation and selection. On their own, mutation and selection can transform a species, giving rise to new traits like limbs and eyes. But cooperation is essential for life to evolve to a new level of organization. Single-celled protozoa had to cooperate to give rise to the first multicellular animals. Humans had to cooperate for complex societies to emerge.

“We see this principle everywhere in evolution where interesting things are happening,” Dr. Nowak said.

While cooperation may be central to evolution, however, it poses questions that are not easy to answer. How can competing individuals start to cooperate for the greater good? And how do they continue to cooperate in the face of exploitation? To answer these questions, Dr. Nowak plays games.

 

The B/C>K Equation = When the Benefit-to-Cost (B/C) Ratio of Cooperation Is Greater than the Average Number of People in the Network (K), then Cooperation Emerges

As Dr. Nowak developed his neighborhood game model, he realized it would help him study human cooperation. “The reality is that I’m much more likely to interact with my friends, and they’re much more likely to interact with their friends,” Dr. Nowak said. “So it’s more like a network.”

Dr. Nowak and his colleagues found that when they put players into a network, tight clusters of cooperators emerge, and defectors elsewhere in the network are not able to undermine their altruism. “Even if outside our network there are cheaters, we still help each other a lot,” Dr. Nowak said. That is not to say that cooperation always emerges. Dr. Nowak identified the conditions when it can arise with a simple equation: B/C>K. That is, cooperation will emerge if the benefit-to-cost (B/C) ratio of cooperation is greater than the average number of neighbors (K).

“It’s the simplest possible thing you could have expected, and it’s completely amazing,” he said.

 

Boost Cooperation by Boosting Reputation: Rewarding Cooperators and Shunning Non-Cooperators

Another boost for cooperation comes from reputations. When we decide whether to cooperate, we don’t just rely on our past experiences with that particular person. People can gain reputations that precede them. Dr. Nowak and his colleagues pioneered a version of the Prisoner’s Dilemma in which players acquire reputations. They found that if reputations spread quickly enough, they could increase the chances of cooperation taking hold. Players were less likely to be fooled by defectors and more likely to benefit from cooperation.

In experiments conducted by other scientists with people and animals, Dr. Nowak’s mathematical models seem to fit. Reputation has a powerful effect on how people play games. People who gain a reputation for not cooperating tend to be shunned or punished by other players. Cooperative players get rewarded.

“You help because you know it gives you a reputation of a helpful person, who will be helped,” Dr. Nowak said. “You also look at others and help them according to whether they have helped.”

The above text is excerpted from the article: Carl Zimmer, “In Games, an Insight Into the Rules of Evolution,” The New York Times, July 31, 2007.

 

What Do You Think?

How can competing individuals start to cooperate for the greater good?

How do competing individuals continue to cooperate in the face of exploitation?

Who Else Wants Long Lasting Happiness, to Use Any Dissatisfaction Optimally for the Best Change, and to Know How to Use What Most Affects Happiness?

Who Else Wants Long Lasting Happiness, to Use Any Dissatisfaction Optimally for the Best Change, and to Know How to Use What Most Affects Happiness?

Who Else Wants Long Lasting Happiness, to Use Any Dissatisfaction Optimally for the Best Change, and to Know How to Use What Most Affects Happiness?

What Does Lasting Happiness Depend On?

Neither Rising Prosperity nor Severe Misfortune Permanently Affect Happiness

  • Research implies that neither rising prosperity nor severe misfortune permanently affect happiness. After a period of adjustment, individuals return to their baseline levels of well-being, leaving humanity on a ‘‘hedonic treadmill’’ (Brickman & Campbell, 1981; Diener, Suh, Lucas, & Smith, 1999; Kahneman, Krueger, Schkade, Schwartz, & Stone, 2004). Similarly, as entire countries become richer, relative gains and losses neutralize each other across populations, bringing no overall increase in the happiness of their citizens (Easterlin, 1974; Kenny, 2004).

 

Neither Individual Efforts nor Social Policy Can Bring Lasting Changes in Happiness

  • Insofar as this set point is biologically determined, neither individual efforts nor social policy can bring lasting changes in happiness.

 

Happiness Depends on Popularly Accepted Social Norms

  • Another explanation for the apparent stability of the aggregate happiness of nations is social comparison theory (Easterlin, 1974, 2003). According to this account, happiness stays the same in the face of rising income because of a shift in reference. If happiness is shaped by one’s relative position in a society, then even if a nation’s overall economy grows, only those with above-average gains will experience rising happiness, and these increases will be offset by decreases among those with below-average gains.

–Ronald Inglehart, Roberto Foa, Christopher Peterson, and Christian Welzel,  “Development, Freedom, and Rising Happiness A Global Perspective” (1981–2007).

 

 

The Functions of Happiness and Dissatisfaction

Happiness Is Functional and Generally Leads to Success

  • Recent research indicates that happiness is functional and generally leads to success.

 

All Organisms are Motivated to Approach Things that Bring Pleasure and Avoid Pain

  • People consider happiness and pleasantness to be conceptually similar, and indeed, they usually experience these two emotions together (Schimmack, 2006). It simply feels good to be happy, and all organisms are motivated to approach things that bring pleasure and to avoid things that bring pain.

 

Happiness = The Most Important Human Attribute

  • In a recent large international survey led by Ed Diener and with over 10,000 respondents from 48 nations (Diener & Oishi, 2006), the average importance rating of happiness was the highest of the 12 possible attributes, with a mean of 8.03 on a 1 to 9 scale (compared with 7.54 for ‘‘success,’’ 7.39 for ‘‘intelligence/knowledge,’’ and 6.84 for ‘‘material wealth’’).

 

Being Happy = Better Job Performance, Higher Income, More Likely to Marry, Longer Life

  • On the basis of this theory, researchers have begun to systematically examine the consequences of happiness beyond simply feeling good. Lyubomirsky, King, and Diener (2005) conducted a meta-analysis of 225 papers on diverse life outcomes in the domains of work, love, and health and found that, in all three domains,
    • Happy people did better on average than did unhappy people. For instance, happy people receive higher job performance assessments from their supervisors (Cropanzano & Wright, 1999) and have more prestigious jobs (Roberts, Caspi,& Moffitt, 2003).
    • In addition, happy people earn higher incomes than do unhappy people, even many years after the initial assessment (Diener, Nickerson, Lucas, & Sandvik, 2002).
    • Happy people are more likely to get married than are their unhappy counterparts (Lucas, Clark, Georgellis, & Diener, 2003), and they are also more satisfied with their marriages (Ruvolo, 1998).
    • Psychologists even live longer if they express more positive emotions and humor in their autobiographies (Pressman, Cohen, & Kollnesher, 2006).

 

Dissatisfaction = Impetus to Make Change in Your Life

  • It is possible to find examples where unpleasant states motivate beneficial action. Consider the work domain. Job dissatisfaction can be thought of as a signal that the work environment does not fit one’s personality and skills. Thus, job dissatisfaction might motivate job change. In fact, a longitudinal study in Switzerland showed that work dissatisfaction predicted job turnover (Semmer, Tschan, Elfering, Kalin, & Grebner, in press) and that those who changed jobs experienced a subsequent increase in job satisfaction in their new job. This study suggests that individuals who are dissatisfied but make efforts to change their life circumstances can improve their satisfaction. Conversely, individuals who consistently experience positive affect and never experience dissatisfaction might be less likely to make a change to improve their life circumstances. Thus, a very high level of satisfaction might lead individuals to fail to attain their full potential.
  • Although positive moods induced in the laboratory are generally associated with more creativity and better cognitive performance (see Fredrickson, 2001; Isen, 1999, for review), in some circumstances, positive moods are associated with inferior cognitive performance. For instance, in a syllogism task, participants in a positive mood condition performed significantly worse than did participants in the control condition (Melton, 1995). Participants in a positive mood condition also performed more poorly at a moral reasoning task than did those in neutral or sad mood conditions (Zarinpoush, Cooper, & Moylan, 2000). Similarly, participants in a positive mood condition performed worse than did participants in control or negative mood conditions in an estimation of correlation task (Sinclair & Marks, 1995). Finally, participants in a positive mood condition were repeatedly shown to use stereotypes in a person-perception task more frequently than did those in a neutral mood condition (e.g., Bodenhausen, Kramer, & Susser, 1994).
  • Thus, these studies suggest that people who experience appropriate amounts of negative affect can adopt their cognitive strategy to the task at hand.
  • Moreover, the literature summarized above suggests that the relation between happiness and various life outcomes may be nonlinear; that is, happier is not always better.
  • Successful individuals are characterized as those who have loving relationships and contribute to society via their work and civic engagements.

–Shigehiro Oishi, Ed Diener and Richard E. Lucas, “The Optimum Level of Well-Being: Can People Be Too Happy?Perspectives on Psychological Science.

 

What Affects Happiness the Most?

 

The Factor Most Affecting Happiness = Social Connections

The factor most affecting happiness – social connections. In 2008, at the request of the British government and financed by the British Ministry of Science, (New Economic Foundation – NEF), in cooperation with the University of Cambridge, a comprehensive project was carried out, summarizing and comparing studies, identifying which factors affect the citizens’ happiness. The most influential factor is social connections. Out of the 5 recommendations suggested, 2 of them are directly connected to social relationships.

–Jody Aked, Nic Marks, Corrina Cordon, Sam Thompson, “Five Ways to Well-Being.” The New Economics Foundation.

 

Social Factors = More Important Factor for Happiness than Income

Happier countries tend to be richer countries. But more important for happiness than income are social factors like the strength of social support, the absence of corruption and the degree of personal freedom.

— “First World Happiness Report Launched at the United Nations.” The Earth Institute: Columbia University.

 

Problem: We Often Do Not Recognize the Importance of Social Connection as a Leading Factor for Happiness in Our Lives

Studies indicate that “social capital” (connections within and between social networks) is one of the biggest predictors for health, happiness, and longevity. The problem is that we often do not recognize the importance of social connection. Our culture values hard work, success, and wealth. We do not set aside enough time for social ties because we think security lies in material things rather than other people. The truth of the matter is that people have better survival rates for diseases when they have social support. If you don’t belong to a group and you join one now, you’ll cut your chance of dying in half for the next year.

–Cecile Andrews, “Social Ties are Good for Your Health.” Stanford University.

 

What Do You Think?

  • In a society with competitive individualistic values of individuals working to gain in wealth and prosperity against other individuals, how does this affect the level of happiness?
  • Why do you think happier people generally have better job performance, higher income, are more likely to marry, and live longer?
  • How can dissatisfaction with a certain life situation be used advantageously to make a change in your life? What kind of change would be the optimal one?
  • As more and more research finds that social connections are the most important factor affecting people’s happiness, what is something you can see in your life that correlates to this idea, that social connections are what affects happiness the most?

Please write your answers in the comments below!